Meet Your Team

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Gary Marx
CEO & Founder
Gary has run 10,000+ A|B tests over the last decade in Conversion Rate Optimization. An early employee at Optimizely, he notably ran testing for CNN, Disney, & ABC. He's founded multiple companies, grown with two of Y-Combinator's top companies, and grown a Shopify store to over $30 million.

Fun Facts: Gary plays a halo hand pan and  bakes two loaves of Sourdough every other week. He finds it's the best bread to take on hikes and backpacking trips.
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Anna Sours
CRO Strategist
Anna brings a data-driven, collaborative approach to CRO strategy. She blends her experience in technical data analysis with an understanding of each brand’s unique needs. With a background in sociology, intercultural communication, and education, Anna focuses on turning data into insights that drive strategic outcomes.

Fun facts: Anna started Denver’s premier acoustic Spanglish duet cover band and loves to bake from home with the bakery name, Sours’ Dough.
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Mark Bacong
Project Manager
Mark has been in project management for almost a decade.  He managed complex projects, coordinating tasks and resources in highly complex, global construction projects. He ensured smooth flow throughout the project, and empowered the team to exceed stakeholder expectations.

Fun facts: Mark bakes cookies in batches of 100's, wraps them up and you'd be shocked to learn they're made by a hobbyist.
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